Business Overview
The business overview is a essential part when opening up a new business. As a potential new business we have outlined the main key areas that will be looked at when assessing it viability, some of these include; location, services provided, target market and competition.
Brainstorm of Business Ideas
Location
Intune Body Therapy will be located in the new Currambine shopping centre development. This is a perfect location as it will attract people that are visiting the new facilities in the shopping centre. Also being situated in a shopping centre means plenty of parking for clients that are coming to our sessions. The main reason for our location being in the shopping centre is to do with target audience which is explained a further down in the Competition section.
Services
- Pilates Classes
- Yoga Classes
- Physiotherapy
- Educational Seminars (i.e: Injury prevention, first aid and nutritional)
We will not only be providing general pilates and yoga sessions to the general public at different difficulty levels, we will also be providing specific sessions for the elderly and pregnant women to broaden our target market and maximise revenue.
Target Market
- Mothers
- Pregnant Women
- Athletes
- Elderly
- Youths
Competition
- Life Care Prindiville
- Jets Fitness Joondalup
- Joondalup Arene
- The Pilates Academy
- Next Move Physiotherapy